Soon after introducing Craft Master at $2.50 and Masterpiece at $5.00, competing manufacturers came out with a line of $1.00 sets for children. Our answer was the 1,2,3 set consisting of two matching 8x10 canvases and 12 premixed colors.. Once again, I did many of the first subjects, mostly to get a feel of what was possible under these limitations of color and size. Some of these first subjects included K-12 AMERICAN INDIANS, K-13 STABLEMATES AND K-15 MAN’S BEST FRIEND. Many more subjects were created by our talented art staff. As competition continued to grow, I spent less and less time at the drawing board and more time directing the development of new products and subjects.